Single Property Web Sites & Terrific Customer Service

There have been a good number of discussions about single property web sites: Are they worth the cost? The effort? What about for SEO? The conclusions are numerous. Some agents love them and some think they’re a waste of time and money. (Although, with singleLister’s new FREE version and two-click site creation, you’ll spend very little of either…)

But, let’s step back from the topic of single property web sites for a moment and talk about a much broader subject: Customer Service.

Here in Nashville, we have about 15,000 real estate agents. So if you’re an agent in Nashville, you’ve got roughly 14,999 people competing for customers: buyers and sellers alike. What’s going to make people choose you?

There is one thing that can always be counted on to help you stand out: Absolutely, irrefutably terrific customer service. You can’t miss with it. And I say this from experience.

Put yourself in a seller’s shoes, for example. If I’ve got a property on the market and my agent is doing nothing (or if I feel like my agent is doing nothing), I’m extremely unhappy with the agent. If you have to practically force an agent to hold an open house, you have a problem. If you have to post advertisements yourself, you have a problem. If you have to call them to get an update, you have a problem. If they won’t do these simple things, that are intrinsic to the job of being a real estate agent, then how do you know if they’re following up with prospects after a showing? How do you know that you can trust them with what is likely one of the largest transactions in your life?

Let’s go back to being an agent now. If you really want to show a customer your value, if you really want to earn your commission, you can do it very easily. Create and follow a basic marketing plan for every property. Create and follow a basic process for communicating with your clients. Create and follow a basic process for getting feedback from propects after showings. These are all simple things that consist of tasks that can be carried out in a few hours over the course of a month.

As we launched our slAgent Beta, I offered to a couple of clients to create accounts for them, set up the web sites and post craigslist ads to get the ball rolling. Twenty minutes after I posted the first few ads, one of the agents called me up and said, “I think you’re really on to something here. This is absolutely fantastic.” He had a client of his call him and tell him that he’d seen the craigslist ad and the web site and he loved it, he was excited about it.

Single property web sites fit into your marketing plan very well. But, they fit into your customer service plan equally so. Your clients will be ecstatic about it. They will send it to all their friends and family. They’ll tell everyone about it. They will do your marketing for you! That’s not to say that you can just create a site and sit back and wait. But, it will make your job easier. You might sell homes a bit faster because you involve your client in the process. You’ll get more exposure to your clients friends and family because when they send out an email and people look at the site, your name and phone number and picture and web address are all over it, on every page.

So, what are you waiting for? Make singleLister.com single property sites a part of your standard marketing plan today. They are FREE (or cheap, depending on the options you want) and they take a matter of MINUTES to create. You have absolutely NO REASON to say no.

Cheers,
Dave

Advertisement